Overview
A rare, large-scale informational site sign featuring Reddy Kilowatt, the iconic 'servant of the people' mascot for the electric industry.
1Identify
Preliminary identification
Vintage Reddy Kilowatt Pacific Power & Light Informational Sign, c. 1955
Photo reference
1 uploaded photo
Story
In 1926, a utility executive named Ashton B. Collins Sr. watched a flash of lightning during a storm and saw a human shape, leading to the birth of Reddy Kilowatt.
Maker / Origin
Reddy Kilowatt was a licensed character used by over 200 investor-owned utilities to humanize the invisible force of electricity.
Condition & Value
The sign shows authentic 'work-life' wear, including minor scuffing and edge chipping consistent with being moved around a construction site. Reddy Kilowatt is a 'cross-over' collectible, appealing to fans of advertising, utility history, and Mid-Century Modern decor.
Research
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