Overview
A vibrant, embossed lithographed tin advertisement featuring the clever 'DIETricious' marketing pun for Dad's Root Beer.
1Identify
Preliminary identification
Dad's Root Beer Embossed Tin Sign, c.1963
Photo reference
1 uploaded photo
Story
In 1963, the American beverage landscape shifted forever as Dad's Root Beer launched its low-calorie alternative to compete in the burgeoning diet market.
Maker / Origin
The Press Sign Co. of St. Louis was one of the premier manufacturers of metal advertising in the mid-20th century.
Condition & Value
The sign shows excellent color retention with minimal fading in the black field. Value is driven by the 'cross-over' appeal to soda collectors and mid-century design enthusiasts. Embossed signs from the Press Sign Co.
Research
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