Overview
A vibrant, vacuum-formed acrylic backlit dealer sign featuring the iconic Zenith 'lightning bolt' logo and royal crest.
1Identify
Preliminary identification
Zenith Radio, Television, & Stereo Hi-Fi Backlit Dealer Sign, c. 1960
Photo reference
1 uploaded photo
Story
Chicago-based Zenith was the undisputed king of quality in the mid-20th century, and this sign was the beacon that drew families into stores like 'Peterson Furn. & Appls.' to see the future of home entertainment.
Maker / Origin
Founded in 1918 by two radio buffs, Zenith became a global powerhouse under Commander Eugene F.
Condition & Value
The acrylic face appears exceptionally crisp with no visible cracking or significant fading, which is rare for signs of this size. Large-format, original dealer signs in this condition are highly prized.
Research
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