Overview
A massive, high-contrast porcelain enamel advertising sign featuring the early 'Liquid Raw-Hide' branding and the iconic bear silhouette.
1Identify
Preliminary identification
Vintage Behr 'Liquid Raw-Hide' Porcelain Enamel Sign, c.1950s
Photo reference
1 uploaded photo
Story
Otho Behr Jr. began his empire in 1947 by selling linseed oil wood finishes out of the back of his station wagon to California lumberyards.
Maker / Origin
The Behr Process Corp started as a family-run laboratory where Otho Behr Jr. used his chemistry background to solve the problem of wood rot in the damp coastal climates.
Condition & Value
The sign displays excellent gloss and vibrant color retention. Value is driven by the massive scale, the iconic bear graphic, and the exceptional preservation of the porcelain gloss.
Research
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