Overview
This is a heavy die-cast metal holiday collectible commissioned by the iconic Florida-based grocer, Publix.
1Identify
Preliminary identification
Publix Super Markets 1937 Chevrolet Cabriolet Die-Cast Replica, Series I
Photo reference
3 uploaded photos
Story
During the 1990s, Publix began a tradition of offering high-quality, branded holiday collectibles that turned a routine grocery trip into a hunt for a limited-edition treasure.
Maker / Origin
Spec Cast, based in Dyersville, Iowa—often called the 'Toy Capital of the World'—is a premier manufacturer of promotional die-cast models.
Condition & Value
The vehicle appears to be in excellent, mint-in-box condition. While these are cherished by Publix enthusiasts, they were produced in large enough quantities to keep the market accessible.
Research
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