Schlitz Beer 'Schlitz Quarts' Die-Cut Metal Advertising Sign

Story

Milwaukee became the center of the brewing universe in the mid-20th century, and Schlitz was its crown jewel. During the late 1950s, the company pivoted its marketing away from dark taverns and toward the bright, optimistic suburban living room.

Maker / Origin

The Joseph Schlitz Brewing Company was once the largest beer producer in the world, famously earning its reputation by sending a fleet of beer-laden ships to Chicago after the Great Fire of 1871.

Condition & Value

The sign shows authentic signs of age, including oxidation (rust) spots along the top edge and some light surface scuffing. Value is driven by the highly desirable Mid-Century Modern 'party' graphics, which are cross-collected by both beer enthusiasts and MCM decor fans.