1Identify

Preliminary identification

Bulova Ladies' Art Deco 'Skyscraper' Cocktail Watch, c. 1941

Photo reference

2 uploaded photos

Overview

A quintessential example of mid-century feminine elegance, featuring a geometric 'stepped' case design inspired by the architectural marvels of the era.

Story

In July 1941, Bulova made history by airing the world's first television commercial, a simple ten-second spot that cost only nine dollars.

Maker / Origin

Joseph Bulova, a Czech immigrant, opened his first shop in New York in 1875 and eventually revolutionized the watch world by introducing the first total standardization of parts.

Condition & Value

The dial shows significant 'crazing' or spidering of the finish, and there is visible wear to the gold plating on the high points of the lugs and bracelet links. Value is driven by the iconic Bulova brand and the desirable Art Deco aesthetic.

Research

Add anything that could sharpen the brief.

Improve the quality of research by sharing any corrections, provenance, details, marks, dimensions, or any other element that could shed light on the piece.

Add any photos or details that could shed light on the piece.

Identify another item