Overview
This is a large-scale, three-dimensional illuminated 'channel letter' sign featuring the iconic Vespa script logo.
1Identify
Preliminary identification
Vespa Illuminated Dealership Sign
Photo reference
1 uploaded photo
Story
Enrico Piaggio looked at the prototype for his new two-wheeler in 1946 and exclaimed, 'Sembra una vespa!' (It looks like a wasp!), giving birth to a name that would define post-war mobility.
Maker / Origin
Piaggio, originally an aircraft manufacturer, pivoted to scooters after WWII to provide affordable transportation for the masses.
Condition & Value
The sign appears to be in excellent cosmetic condition with clean white faces and intact black returns. It is professionally mounted on a display board. Authentic dealership signage is highly sought after by 'automobilia' and 'petroliana' collectors.
Research
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