Overview
This is a high-gloss, decorative matchbox sleeve featuring the most famous image in the history of spirits advertising: the 'Spiritello.' It is a functional piece of barware designed to elevate the simple act…
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Preliminary identification
Leonetto Cappiello 'Spiritello' Bitter Campari Matchbox Holder
Photo reference
1 uploaded photo
Story
In 1921, the artist Leonetto Cappiello changed the world of advertising forever with a single stroke of his brush.
Maker / Origin
Leonetto Cappiello is widely considered the 'father of modern advertising' because he understood that a poster had to grab a viewer's attention from a moving carriage or car.
Condition & Value
The item appears to be in excellent vintage condition with the high-gloss finish retaining its luster. Value for these items is driven by the cross-collectibility between barware enthusiasts and fans of graphic design.
Research
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