Overview
A vibrant two-panel motivational poster designed for the post-war American workplace, featuring the signature of the commercial illustrator 'Coulter.'
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2Research
Preliminary identification
Mid-Century Sales Training Poster by Coulter, c. 1948-1955
Photo reference
1 uploaded photo
Story
Following the end of World War II, the American economy shifted from military production to a massive consumer boom, necessitating a newly professionalized sales force.
Maker / Origin
The signature 'COULTER' belongs to a commercial illustrator active during the golden age of American advertising and corporate ephemera.
Condition & Value
The poster features a prominent horizontal fold line, which is typical for items that were mailed in flat envelopes to businesses. There is a small handwritten '18' in the upper right corner, likely a filing mark from its original office use.
Research
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