Overview
This is a rare, professional-grade retail 'point-of-purchase' display unit designed to allow customers to sample Atari 2600 games in department stores.
Preliminary identification
Photo reference
1 uploaded photo
Overview
This is a rare, professional-grade retail 'point-of-purchase' display unit designed to allow customers to sample Atari 2600 games in department stores.
Story
In 1982, the home video game market was a wild frontier, and retailers like Sears and JCPenney needed a way to showcase the 'magic' of the Atari 2600 without children losing or breaking the expensive cartridges.
Maker / Origin
Atari was founded by Nolan Bushnell and Ted Dabney in 1972 and became the fastest-growing company in American history during the late 70s.
Condition & Value
The exterior wood grain and the iconic rainbow decal appear remarkably well-preserved with minimal peeling. Value is heavily dependent on functionality and the presence of the original internal console and monitor.
Research
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This could merit a closer professional appraisal if condition, maker, or provenance points turn out to be stronger than the quick read suggests.