Overview
A quintessential artifact of the post-war DIY movement, this handbook was designed to empower the suburban homeowner of the late 1960s.
1Identify
Preliminary identification
Sears 'Simplified Electrical Wiring' Handbook, 1969
Photo reference
2 uploaded photos
Story
By 1969, the American dream was fully wired, but the complexity of home maintenance remained a daunting mystery for many new homeowners.
Maker / Origin
Sears, Roebuck and Co. was more than a retailer; it was a cultural institution that shaped the American landscape through its mail-order catalogs and department stores.
Condition & Value
The cover shows significant yellowing and 'foxing' (small brown oxidation spots), which is typical for the inexpensive paper used in the 1960s. These manuals are common but highly sought after by collectors of mid-century ephemera and Sears memorabilia.
Research
Add anything that could sharpen the brief.
Improve the quality of research by sharing any corrections, provenance, details, marks, dimensions, or any other element that could shed light on the piece.
Add any photos or details that could shed light on the piece.